$ads={1}
The Position
This position is responsible for development of eServices and strategically lead/leverage GTM programs with the cross-functional teams taking full accountability for roll out successfully in Taiwan local market.
(S)he works closely with the Marketing, Sales, Medical, Business Excellence & Training teams to collaboratively identify the critical success factors for multi-channel campaigns and activities, and proactively generate actionable insights to maximize business impact.
Tasks & Responsibilities
- Drive digital transforming through understanding the competitive landscape, optimizing existing channel performance, and identifying new capabilities/technologies to improve the commercial operation efficiency.
- Lead Multi-Channel Engagement (MCE) optimization through guide sales and marketing team to improve customer experience (for both internal and external) and increase HCPs’ adoption/adhere on those solutions we provided
- Capability Transformation from Multi-Channel Engagement (MCE) to Omni-Channel Engagement (OCE)
- As the key contact for assigned business partners, you will act as a vital interface, collaborating with internal and global/regional Subject Matter Experts (SME) to ensure alignment and smooth communication.
- Be responsibility of internal platforms including the Digital Asset Management (DAM) Platform, Veeva Vault, GTM Account Services and CANVAS for automated digital production.
- Manage the sales funnel performance by leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
- Lead GTM content related projects (include content tagging, End-to-End) in Taiwan
- Develop KPIs for campaign objectives and collaborate with the team to measure impact, optimize recommendations, and quickly adjust tactics based on learnings
- Leverage global digital assets to localize for Taiwan markets
- Optimize internal business operations with digital solutions
Requirements
- Experience & knowledge:
- A minimum of 5-year experience in marketing or commercial roles
- At least 3 years solid and rounded digital/OCE expertise within from other industries or from pharma with a focus on creating great customer experiences
- Action oriented to drive plan implementation and strong business acumen
- Ability to think and act strategically combined with an ability to translate plans into operational reality
- Strong analytical capability to understand the customer and sound business & commercial knowledge to understand the impact
- Excellent verbal and written communication skills in both English and Chinese
- Core competencies & behavioral:
- Digital competencies including; digital strategy and integrated planning, content marketing, customer insight and analytics, automation and personalization (CRM), customer experience and user experience.
- Strong relationship management capabilities; ability to influence others without authority
- Ability to work with global stakeholders and external agencies to leverage and scale to BITW solutions
- Growth mindset and willingness to challenge the status quo
Ready to Contact Us?
Please contact our Recruiting Team: TW : +886-225129622; hrdirecttcm.ph@boehringer-ingelheim.com
Position Area
Commercial Operations
Position Location
Taiwan, Taipei
Organization
TW – Boehringer Ingelheim Taiwan Ltd
Schedule
Full time
$ads={2}
